To compensate for the loss, the company embarked on a renovation project targeting Sydney and Gold Coast casinos and a construction plan to establish a casino resort in Brisbane.
The well-known saying “where there is fire, with wet burns and dry burns” seems to be sufficiently applicable for star casinos that have suffered the negative consequences of being a “villain” at Crown Resort. In short, earlier this year, a Crown Resort employee was charged with gambling crimes and jailed. This has affected all casino operators, reflecting the reputation of the entire casino industry in the region. On the other hand, this angered players, including high rollers, who played a major role in the development of the casino industry.
Star Entertainment Group was among the hardest hit operators. The company reported a sharp drop in VIP gambling operations to 20% in the year to June 30. Shocking figures immediately called for a response from the operator, who had to find ways to ease the blow and attract new high-yield players. Chief executive Matt Becker says many Australian casino operators have decided to stop marketing strategies in mainland China for fear of legal prosecution for promoting government-banned gambling.
But Mr Beckyer says deposit money from gambling businesses outside Asia is on the rise, and there appears to be light at the end of the tunnel. This has turned the attention of the operators currently targeted to strengthen their presence in the Australian market.
As a result of the new idea, the operator decided to improve the Sydney and Gold Coast casinos, and embarked on their renovation plans. In addition, the operator has submitted an application to build another casino resort in Brisbane, Queen’s Wharf, which will be the jewel of the Star Entertainment Group’s crown. The whole idea is to make casinos more profitable for the wealthy than ever before.
Starr’s future Brisbane casino is due to be completed by the end of 2022, otherwise the operator will be subject to sanctions. The other two renovation projects are also expected to be completed in a few years, and by then the operator hopes to be fully stabilized.파워볼사이트
Now Star Entertainment Group has reported that the company has increased the number of foreign visitors from outside China, but it will be some time before the company can fully heal its financial wounds.