iGaming vendors currently offer more than 3,000 iCasino gaming services to partners through the Silver Bullet and Powered by Relax partner programs. It has also won many honors in operations such as “Casino Content Provider” at the 2021 EGR Nordic Awards and “Casino Software Provider” and “Innovation in Mobile” at the EGR B2B 2021 Awards
The deal gives Lotte Land’s group of operators with a total of 15 million users access to Relax Gaming’s award-winning iGaming title collection. Participants will soon be able to access vendors’ best-performing in-house titles such as Temple Tumble, Snake Arena, and fans’ favorite Money Train 2, as well as new releases from the company.
In addition, the operator’s player base has more than 50 vendors at their disposal to use the content of their own aggregated partners. This can be achieved through developers’ Powered by Relax and Silver Bullet collaboration programs. Also, the agreement will increase the exposure of aggregators in more major markets as Lotte Land operates in 15 regions.
Nadiya Attard, CCO of Relax Gaming, said the partnership will provide significant visibility and will showcase the company’s continued ambitious growth plans for expansion and development. She also said it was always great to work with leading online game brands that have deep knowledge of the player base and have tremendous influence on the market.
Lotte Land CEO Nigel Birrell explained that the company’s ideal partner supplier will not only provide fresh content, but will also be a person who praises the company’s current collection. He praised Relax Gaming and said it fits perfectly with the description, with a rich catalog of iGaming products that would allow vendors to meet players’ needs and attract new audiences.
Previous significant collaboration
In April 2020, relax gaming entered into a partnership with Romanian game operator princess casino. European operators can access suppliers’ sophisticated online casino title catalogs for local gamblers to enjoy. The developer’s first titles in the jurisdiction were Tumble Series, Money Train, and Snake Arena.
And in 2021, the industry’s leading iGaming title provider also signed an agreement with online casino NetBet. Through this agreement, the supplier has released content from the Powered by Relax and Silver Bullet programs in the German and Romanian markets where NetBet operates.