The Asian Cup’s box office surge is due to a ‘record-breaking’ number of viewers and spectators

The excitement around the Qatar Asian Cup 2023 is unparalleled to previous editions. The all-time attendance record has already been broken, and the number of viewers is expected to be the highest ever. New countries joining the tournament, broadcasts to a variety of regions, and the geographical advantage of the tournament’s host city all add…

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LAUNCHED BACKHOE ELEVEN, A LOYALTY PROGRAM FOR SOCCER FANS TO PREDICT THE BEST 11 NATIONAL TEAMS

Daehong Planning announced on the 29th that it has launched ‘Baekho Eleven’, a fan-participation loyalty program for soccer fans, together with the Korea Football Association. Backhoe Eleven is a loyalty program that allows fans to predict the best 11 with a backhoe card, which symbolizes a national football team player, and receive benefits based on…

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